Triggers

Triggers are either external actions or logic that should move users from one step or message to another

A trigger is something that moves a user from one step to another step. It could be an external event for example when a user signs up on your product or clicks a specific button or it can be time based, amongst other types of triggers.

Trigger Types

At the moment we have 4 types of triggers: Wait Until, Time Delay, Time Window, Attribute

Wait Until

A Wait Until is a flexible trigger that is the best choice for when you want send a message after an external action has taken place. For example you may want to send a series of welcome emails to users who sign up for your application. In that case you could set a wait until trigger with a single branch. The single branch would filter for your sign up event.

Your journey would look like this:

Your wait until branch would look like this.

A wait until can also be used for the situation where you wait for a user to do something within a set amount of time, but if they don’t take that action in the time interval then you send a different type message. For example lets go through a drip campaign. Lets say you have an online store where you want to send a user an abandoned cart email if they don’t complete a purchase within a day. In that case you can set up the journey like this:

And your wait until would have two branches, one with an event, and one with a time setting like this:

Now if a user completes a purchase in the time limit, the user will not get an email, but if they don’t they will.

Time Delay

A Time Delay Trigger allows you to move a user from one step to another after a fixed period of time. We give you the power to move users after a few minutes, a few hours, a few days up to a week or more right now.

Here are a few examples of how you would set up a time delay trigger:

Time Window

A Time Window Trigger is slightly different to a time delay in that a time window will only move users from one step to another if its a specific time. For example say you wanted to send users an email on valentines day. Then you would set up a time window trigger set to Feb 14th like this:

Time window triggers are great for promotions, sales, and keeping in contact with users on specific calendar events.

Attribute Triggers

Sometimes you want to move users to one step or another step depending on whether a user has a specific property or not. You can acheive this with attribute triggers. For example lets say you want to send users who live in a specific city an sms. If that city field is a saved property of your user you can set up an attribute trigger in the following way:

Coming soon!